Packaging / Branding / Strategy
During my time in industry at NB Studio, I worked closely with the team at Kraken Rum in the creation of their latest dark and mysterious Limited Edition offering. During this time I was responsible for the design of eerie product key visual concept and overseeing its creation, as well as crafting its detailed brand and strategy toolkits to instruct on how the brand, product and its assets should be used across multiple markets including, EMEA, APAC, AMER and UK.
I carried out the finalisation of the bottle and tin product shots for both internal and commercial use, conceptualised and directed the social media video and created supporting assets including, posters, FSDUs, PR stunt concepts and promotions while handling freelance, Photographers, Animators and Retouchers.
Photography by Zak Paul.
© NB Studio
© NB Studio
© NB Studio
© NB Studio
© NB Studio
© NB Studio
© NB Studio
© NB Studio
© NB Studio
© NB Studio
© NB Studio
© NB Studio
© NB Studio