Kraken Rum Limited Edition 2024

Packaging / Branding / Strategy

During my time in industry at NB Studio, I worked closely with the team at Kraken Rum in the creation of their 2024 limited edition series. The concept of this series of limited edition bottles which I created is based on real life encounters people have had with the Kraken, where the Beast has left a lone survivor to pass on the horrific tale.

The first in the series features a torrid tale from a lone lighthouse keeper who narrowly escaped the clutches of the Kraken when it set upon attacking his lighthouse.

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