Vineyard Theatre New York

Visual Identity / Advertising / Strategy

During the Vineyard Theatre's outstanding rebrand, I was responsible for designing various brand assets to convey the theatre's new daring visual identity design including show key visuals, posters, show programmes and merchandise for commercial use.

I also assisted in the creation of the brand and strategy guidelines in the form of the Vineyard Theatre Brand Book and in the developing the theatre's loyalty membership scheme to make it more relevant and appealing to target audiences.

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